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Brand History
THE BEGINNING

The YANINA fashion brand was founded back in 1993 in an old Russian town called Saratov overlooking the Volga river. The team then consisted of only four people inspired by and driven with the idea of creating beautiful, high-quality, fashionable clothes - something that was simply not there in the Russian market at that time. That was when Yulia Yanina set her own mission: to show women how beautiful and unique they are, to encourage them into sheer happiness.

THE DESIGNER
"Yulia Yanina came to Moscow almost 30 years ago from Saratov with a degree in arts and a very basic knowledge of the fashion business - and still insists that couture is a fairy tale to tell. And she tells it perfectly: fairy gowns of chiffon, silk, lace and feathers; a salon with stucco ceilings in the historical Savvinsky Monastery courtyard; craftspeople who have been working there since the founding of the brand and celebrating every small and big victory together with the founder and a glass of champagne; a hand-filled phone book featuring pop divas and princesses; and, of course, Yulia’s stories worth "Tales of a Thousand and One Nights". — Vogue Russia
Yulia herself is the epitome of femininity, an ideal model and a loving friend for all of her clients. She manages a fashion empire, loves her family and oozes peace and happy radiance. It is this mix of elegance and easy living that has long become the YANINA signature indeed.

And for sure Yulia does create every single piece, every fashion story, each seasonal collection with her own hands, heart and soul.

FAMILY

Today, the Yanina family is still managing the Company that has made its way from a small provincial atelier to a successful world-famous brand. The client-oriented approach and the desire to communicate the outstanding Russian handcraft traditions through their collections remain timeless priorities for YANINA.

OUTFITS MADE WITH LOVE AND ADORATION

Elegant, luxurious YANINA dresses give women all over the world beauty, confidence, a sense of uniqueness, the feeling of being chosen, the spirit of aristocracy. YANINA style combines the quintessence of classics and timeless fashion with perfect silhouettes of a master cut and the most skillful decor: generous, virtuoso embroidery, traditional and new handmade techniques. The famous YANINA outfits are a combination of the European haute couture school and carefully preserved traditions of national craftsmanship, a precious frame for the unique beauty of each owner of such a wonderful product.

YANINA FASHION HOUSE

"Ladies come to YANINA seeking for the same thing that the Parisiennes of the fifties came to the great Monsieur Dior seeking for a beautiful dress packaged in luxury and adoration".

The continuity of generations lives there. In 2013, Yulia's elder daughter, Dasha, headed the company's Global division and brought even more energy, a new audience and a new geography to her work. And, of course, the YANINA family is also a team of craftspeople: designers, embroiderers, seamstresses, owners of unique artistic skills who firmly believe in their destiny and in the mission of the House - to create beauty and give women around the world faith in themselves and faith in love.

CLIENTS

Over the past decade alone, the Fashion House has managed to dress dozens and even hundreds of domestic, Hollywood and world known celebrities; inspired the most famous stylists to grandiose projects and photoshoots, and the largest art producers and curators to exhibitions in museums in Italy and France; and helped raise a completely new vision of luxury and elegance in Russia. Such style icons as Jennifer Lopez, Lady Gaga, Gigi Hadid, Gwen Stefani, Emily Blunt, Sophie Turner, Katy Perry, Rita Ora, Eva Longoria, Ciara, Paris Hilton, Haifa Wahbi and many, many others fell under his charm. The creations of the House were admired and continue to be admired by the public in the Uffizi Gallery, in the most famous French handmade museums, in international cultural centers and fashion institutes.

YANINA COUTURE GOES OVER THE WORLD

The year of a breakthrough to the worldwide level of fame for the brand was 2011: it was then that the first couture fashion shows took place, and the reviews of the Italian and French press came out.
And at the big charity ball of Natalia Vodianova and her Naked Heart Foundation called the White Fairy Tale Love Ball, which maestro Valentino Garavani arranged in his castle, the YANINA Couture lot dress became a real sensation. 49 high brands exhibited their products: Dior, Chanel, Armani ... and YANINA Couture's masterpiece entered the top five.

Charity has become an important part of the brand's life and work. For many years, YANINA has been a participant in numerous charity events in Paris, Cannes, Geneva, New York, Los Angeles. And in 2018, at the invitation of Karin Roitfeld, YANINA Couture created a dress for the largest charity auction amfAR.

Elegant, luxurious YANINA dresses give women all over the world beauty, confidence, a sense of uniqueness, a feeling of being chosen, the spirit of aristocracy. YANINA style combines the quintessence of classics and timeless fashion with perfect silhouettes of a master cut and the most skillful decor: generous, virtuoso embroidery, traditional and new handmade techniques. The famous YANINA outfits are a combination of the European haute couture school and carefully preserved traditions of national craftsmanship, a precious frame for the unique beauty of each owner of such a wonderful product. And there are already 3 generations of such lucky women.

The growing demand and popularity of the Fashion House in Russia and in the whole world, as well as the designer's constant desire to give a sense of beauty and uniqueness to women all over the world, prompted Yulia to expand the brand and the audience of the Fashion House: now, in addition to the main Couture direction, the House offers its partners and admirers high-class items of the Demi Couture and Basic lines. All clothes are based on a single idea: a woman can be beautiful and fashionable even in an ordinary T-shirt, if this is the story of the YANINA Fashion House.

While YANINA Couture is the pinnacle of a fashion designer's skill, piece-by-piece creations that define the course of brand and industry history, then YANINA Demi Couture is a fairy tale where luxury comes into one’s life to stay. And YANINA Basic is an exciting beginning of the journey: discovering one’s strengths and talents, searching and finding one’s own style.