History

THE STORY

The birth of the brand is tightly intertwined with the name of its founder Yulia Yanina. It’s her that the fashion house owes its unique charm and peculiar mysterious atmosphere. Yulia’s powerful personality, creative genius, economic acumen and impeccable business reputation have strengthened the company so by now has evolved into one of the most powerful luxury brands in the world. By all the 25 years of its history Yanina Fashion house embodies the verses of a great Russian poet speaking that «all moves by love’s glow». Romantic love... since a happy family alliance formed the basis of the Fashion House two decades ago. Patriotic love... that has let the author’s native endless Volga horizons «grow through» her magic dresses.

THE STORY

To combine with the oomph of the ancient Russian capital, which has highly appreciated Yulia’s talent and her stirring intention to bring people joy and harmony. Love for couture metier and its true Masters... found, leagued and inspired by Yulia Yanina for sartorial feats. Love for beauty... impregnating every nook of the special world amply dreamed once by a little girl and implemented by her with persistence and faith rare people are capable of. Love for women... defying distance and obstacles, finding equal response in the hearts of discerning Hollywood beauties, European upper class and Russian clientele, loyal to Yanina House from the very first days of its existence. The Cannes Red Carpet, debutante and charity Balls or crucial business parley — apparel woven of affection and admiration are designed to emphasize irresistible beauty of the House adherents.

THE HOUSE

«Modern Ladies visit Yanina for the same purpose they went to Dior in the fifties — to gain a gorgeous dress wrapped in luxury and adoration». Founded in 1993 Yulia Yanina Fashion House is considered to be one of the most splendid and successful couture houses in Russia. All through the 25 years of its existence the fashion house, located in an old mansion in the center of Moscow facing Red Square, is busy creating luxurious and elegant dresses for special occasions : evening and wedding dresses.

THE HOUSE

Fashion House produces custom-made products for a narrow circle of admirers of Haute Couture. Yanina’s faithful clientele consists of the business elite representatives, politicians , chief editors of fashion glossies, celebrities and movie stars. Fine outfits combine the spirit of European Haute Couture sophistication and Russian national cultural tradition. Each piece is performed by one master using expensive — often unique — materials. Generously and skillfully embroidered luxury toilets are designed to be a precious set for the beauty of its owner.

FAMILY

The history of the brand and the Fashion House «architecture» are inseparably linked with the name and character of the designer Yulia Yanina. For the past 20 years of the House management her family has turned a small atelier into a prosperous company. This January Yulia Yanina Fashion House celebrated a double Anniversary: 25 years since the founding and 35 years of the family. The Anniversary Dinner was held in Paris, at the Residence of the Russian Ambassador to France Alexei Meshkov, and gathered representatives of the business and creative elite, artists, long-term customers and friends of the House.

© YANINA COUTURE | 1993 - 2019